Studio Photography

In my role as the exclusive art director for Mr. Coffee, I crafted a visual narrative through meticulously planned studio photography. From concept development to on-set direction, every image was designed to capture the essence of the brand, ensuring that each shot contributed to a cohesive and compelling story.

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Video Production

Building on the visual identity established in photography, I directed and produced videos that brought the Mr. Coffee brand to life. Through storyboarding, set design, and hands-on direction, I ensured that every frame resonated with the brand’s message, seamlessly integrating visual and narrative elements.

Mr Coffee Frappe Coffeemaker

2021, Pixell Studios

Mr Coffee Iced + Hot Coffeemaker

2021, Pixell Studios

Mr Coffee One-Touch Coffeehouse+

2022, Pixell Studios

Enhanced Product Page

To further elevate the customer experience, I built Amazon A+ pages and enhanced product detail pages (PDP) for various retailers. These pages integrated rich visual content from our campaigns, offering a seamless and informative shopping experience that aligned with Mr. Coffee’s brand standards across multiple platforms.

Email & Newsletters

Continuing the brand's narrative, I extended Mr. Coffee’s reach through email newsletters. By combining eye-catching visuals with clear, engaging copy, these newsletters kept customers informed and inspired, fostering brand loyalty and encouraging repeat engagement.

Social Media

Bringing it all together, I expanded Mr. Coffee's presence across social media. Leveraging the strong visuals and messaging from the previous campaigns, I crafted content that engaged audiences, drove brand recognition, and encouraged meaningful interactions across all platforms.

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