Welcome
I am Kevin Gillespie, a designer and art director based in Astoria, New York with 20 plus years of experience. I have led creative inside big brands and I step in as senior support when teams are moving fast and the work still has to be right. I build e-commerce and campaign creative that is made to ship, from Amazon Premium A plus and PDP systems to email, social, packaging, and production.
My process is simple, get clear on what you actually need, plan the build, then deliver clean, production ready files that hold up in the real world.
The work
E-commerce
Amazon Premium A+ / BTF pages and product content built to scale across SKUs. Modular layouts, consistent rules, fast production, clean handoff.
Amazon Premium A+ and PDP content
Brand Content
Launch creative built to travel across placements—email, social, display, and toolkits. Versioned fast, kept consistent, shipped on time.
Email, social, and campaign toolkits
Studio Art Direction
Shoot planning and direction when it’s a production. Editing, cutdowns, and cleanup when it’s a rescue mission. Either way, it lands clean and intentional.
Photo, video, and post production
Packaging and print work built to survive approvals and actually print correctly. Solid craft, consistent systems, production sense.
Packaging and print productionFeatured work
From 2019 to 2024 I was the embedded e-commerce designer for Mr. Coffee, owning day to day site and shopping content so it stayed sharp, consistent, and ready to publish.
I also led art direction for the Mr. Coffee Specialty campaign from 2020 to 2023, building a flexible look and system that could scale across digital, retail, and launch assets without falling apart under real timelines.
In June 2024 I partnered with GumGum to shape the visual identity for Mindset Week at Cannes Lions. We built an on site brand world at Inkwell Beach that felt calm, cohesive, and intentional, then extended it across the physical touchpoints that mattered, signage, apparel, giveaways, and environmental details that made the space feel designed, not decorated.
