For GumGum’s Mindset Week at the Cannes Lions International Festival of Creativity, I played a key role in developing an immersive experiential design. GumGum, known for its expertise in contextual intelligence and innovative advertising solutions, aimed to create a unique space for attendees to pause and refresh their mindsets. The Cannes Lions Festival, held annually in Cannes, France, is a premier global event celebrating creativity in advertising and communications.

Our design project transformed Inkwell Beach into a serene retreat amidst the festival’s vibrant atmosphere. We developed a dedicated meditation cabana to offer tranquility, a gelato stand for a refreshing treat, and a range of custom-branded items, including t-shirts, pillows, and umbrellas. Each element was carefully crafted to align with GumGum’s vision of a mindset-focused experience, creating a cohesive environment that stood out among the festival’s many creative exhibits.