Mr. Coffee, a prominent brand known for its automatic drip-brew kitchen coffee machines and related products, has left its mark on popular culture, earning endorsements from figures like Joe DiMaggio. Then, many years later, it found me.

From 2019 to 2024, I served as the exclusive e-commerce designer for Mr. Coffee. Throughout this time, I spearheaded the redesign of the Mr. Coffee website and took the lead as art director for the Mr. Coffee Specialty campaign, spanning from 2020 to 2023. This campaign, focusing on the creation of various iced coffee beverages, exemplified a commitment to omnichannel design by seamlessly integrating online and offline experiences to engage customers across multiple touchpoints.